The Alternative Board · Proposal

Proposal for The Alternative Board · What we heard

A stronger start for every new franchisee.

Prepared for Dave Scarola and Shannon Renick · Accel Corporate Solutions · October 2026

TAB’s top priority: launching new franchisees well.

A list at every launch

Every new franchisee receives a list, funded by corporate through its existing data subscription.

The right owner is hard to reach

Owner and CEO records are the hardest to get right. An estimated 20–30% of launch calls reach someone who has left, sold, or is no longer the decision maker.

A reason to start the conversation

Franchisees need a call opener that resonates with owners who may not know peer advisory boards exist.

Booked should become kept

Booked meetings do not always turn into kept meetings, especially when they move to video.

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